Oscar4Kids is an NFP organization that provides after school care and recreational/holiday programmes in Blenheim, Marlborough, New Zealand. At the time of discovery session, Oscar4Kids had 5 centres around Blenheim with each centre catering to 20-30 children who are between 5 to 13 years old. A lot has changed internally within the organization, and one of it can be outwardly seen through this rebranding project. The logo has been used throughout their updated printed and online materials.
The objective of the project was to modernise the old look and therefore able to connect with the new group of customers (the younger generation who are becoming parents).
Below are some pages taken from the style guide that was created to accompany the new logo
